Guerilla Marketing examples show us how an unconventional and creative marketing strategy can success to promote a product or brand. The “rebelious warfare” or “guerilla” in Spanish, takes place in unconventional and unexpected ways in the highly competitive arena of … Read More

The rapid pace of digital transformation and the needs for development that arose especially after the advent of the pandemic, gradually led businesses to applying cloud computing technology.  Transferring data and services to the cloud has emerged as one of … Read More

Which CRM software is right for your business? When looking for the solution that fits your specific needs, it’s easy to get lost in a sea of countless options. However, in these cases there is no need to panic! With … Read More

In the summer of 2023, Microsoft Power Virtual Agents appeared to the digital landscape. Recognizing the needs of Customer Support, Microsoft created a tool that, with almost no code needed, allows custom chatbots to be built quickly, affordably, and simply!  … Read More

Black Friday sales is expected to be the biggest shopping event of the year, with many retailers looking forward to its arrival. Especially considering that in 2022 alone, Black Friday sales reached $9.12 billion, it’s no wonder that this particular … Read More

In the modern and highly competitive market, customer experience is the key to take off a business. Especially in a changing landscape where B2B customers hold significant power, B2B Customer Experience can significantly help a business stand out from the … Read More

Small and medium enterprises were, are and will be the core of our economy, representing an important pillar of growth and employment. In recent years, however, SMEs growth has faced many challenges, such as the economic crisis in Greece, the … Read More

Predictive Data Analytics is a process of using data to predict future outcomes. It essentially answers the question “What could happen next?” Predictive Analytics uses statistical models, data analysis, machine learning and AI to identify patterns that attempt to predict … Read More

Virtual Desktop Infrastructure, or Virtual Desktop, is a groundbreaking technology that utilizes virtual machines to create and manage virtual workspaces.   You might be wondering what this means in practice.   Let’s assume you’ve opened your virtual computer at work and performed … Read More

From 1981 until today, Microsoft’s Dynamics 365 suite has managed to capture the interest of the business world, offering simple solutions to once complex business problems.   Today, Dynamics 365 stands as the pinnacle of the global Digital Transformation initiative, counting … Read More

Customer loyalty programs are an important strategy for retaining customers and strengthening their relationship with the respective brand. It is a popular strategy for both large and smaller brands and has proven to be particularly effective, as according to surveys … Read More

Is AI in Digital Marketing going to be one of the strongest tools that a marketer can poccess? Especially in 2023, the surge in the use of AI Marketing (yes, we all thought of ChatGPT) has led marketers to an … Read More

 ERP is an extremely widespread software system, which is the “core” of products. If you own a business, you will be well aware that having a unified platform to manage your operations significantly contributes to your efficiency. And this is … Read More

In today’s digital era, cyber-attacks are the main challenge that a modern organization has to deal with. As technology becomes an integral part of business, security and protection of sensitive data and operations comes to the forefront. In order for … Read More

Do you have a business that cooperates with technicians and does not yet have Field Service Management Solutions? The following scenario will surely be familiar to you:   Let’s assume that you own an air conditioning installation and maintenance company. It’s … Read More

In March 2023, Microsoft announced the addition of Copilot to the broader 365 family of applications.    Leveraging the functionality of Chat GPT 4 and Microsoft Graphs, Dynamics 365 Copilot is designed to integrate seamlessly into Microsoft 365 applications, heralding a … Read More

Are you searching for a way to save your business money without sacrificing quality and efficiency? Power Apps gives you the solution!    Microsoft Power Apps enable you to create customized solutions for your business without requiring prior coding experience.   So, … Read More

If you run a business, then you’ve certainly heard the term Software as a Service (or SaaS briefly) over the last few years. You’ll agree that buying and installing software for your business needs is a complicated, often time-consuming, and … Read More

Content Marketing Guide is a powerful Digital Marketing strategy that should not be missed by any modern business.   The communication channels in the digital world are countless, and that’s exactly what you need to take advantage of. Nowadays, the … Read More

Microsoft Power Apps are gaining more and more ground in the modern business world. They provide the ability to create Apps to support and automate specific business functions.    If you are seeking the digital transformation of your business, they should … Read More

Buzz Marketing has been powerfully introduced in the marketing field as a promotional strategy that generates intense interest and discussion (the so-called ‘’buzz”) around a brand among the public, thus drawing consumers’ attention to it. So how easy is it … Read More

In today’s digital landscape, robust cloud security is paramount for organizations to protect their sensitive data and maintain regulatory compliance. The critical importance of securing your organization in the cloud is increasing rapidly, but Microsoft has everything under control! Microsoft … Read More

What is Customer Relationship Management (CRM) and why is it important for the organization of a modern business? Customer Related Management refers to a strategy used to effectively manage and leverage customer relationships. A CRM system can help maintain long-term … Read More

Social media is now the #1 channel for most businesses to network in the digital world and gain an audience. Marketers around the world are constantly exploring the depths of social media, looking for new trends to offer their clients … Read More

In recent years, the concept of Affiliate Marketing has been gaining ground in the field of Digital Marketing. If you are involved in digital marketing, you will surely have heard of this much talked about and often misunderstood practice. But … Read More

As the world continues to “navigate” the post-covid world, more and more entrepreneurs are looking for smart business ideas that will develop into profitable businesses of the future. Although there is an increase in foreign investment and entrepreneurship, there are … Read More

Dynamics 365 licenses are probably the leading step for business automation and productivity. However, in many cases, its licensing is not competitive with other CRM solutions for many companies. As a result, several partners, colleagues, and organizations often ask the … Read More

SEO is one of the most important and constantly evolving areas of Digital Marketing and it has a significant impact on the success of online businesses. With the constant advancements in technology and changes in consumer behavior, SEO strategies must … Read More

What is rebranding strategy? It is the complete renewal of a company’s brand identity and includes the product promotion strategy, the way of communication and the redesign of the visual identity. The key to rebranding is the gradual redesign of … Read More

In the era of Digital Transformation, more and more organizations have started dynamically transforming themselves, adopting modern digital solutions that increase productivity and automate complex processes. Large and once “unwieldy” organizations, such as Banks or even the Public Sector have … Read More

Ransomware attacks are a type of malware, widespread in recent years in the field of cybercrime. It is mainly used in extortion to extract sums of money. Ransomware is a particularly ‘effective way’ of online fraud as once installed on … Read More