From 1981 until today, Microsoft’s Dynamics 365 suite has managed to capture the interest of the business world, offering simple solutions to once complex business problems.
Today, Dynamics 365 stands as the pinnacle of the global Digital Transformation initiative, counting top brands among its assets.
However, what are the biggest Case Studies in Dynamics 365? What role did their Digital Transformation play in their growth? In the following article, we have selected and will analyze some noteworthy Microsoft Case Studies.
The purpose is to highlight the flexibility of Dynamics 365 across different industries and business functions, demonstrating its ability to improve efficiency, customer dedication, and overall business performance.
But let’s start from the beginning!
In this article, we will see:
- A brief overview of the history of the Dynamics 365 suite.
- The case study of Thyssenkrupp – Dynamics 365 Field Service.
- The Digital Transformation of the National Building Society.
- Coca-Cola Beverages Africa modernizing its processes with Dynamics 365 solutions.
- The Case Study of Porsche Cars North America with Dynamics 365.
- L’Oréal revolutionizing the way of working with Dynamics 365 Remote Assist on HoloLens 2!
A Brief Overview of the History of Dynamics 365
As we mentioned at the beginning of this article, Dynamics 365, formerly known as Microsoft Dynamics, made its debut in the market in 1981, just six years after the founding of Microsoft by two ambitious young entrepreneurs, Bill Gates, and Paul Allen.
Microsoft Dynamics was a suite of business applications that included both ERP functions for resource planning in businesses and functionalities for customer relationship management (CRM) . The company decided to promote these applications in the market by leveraging a large network of resellers who provided specialized services.
Over time, the suite evolved, adding new features, characteristics, and integrations with other Microsoft programs and services such as SharePoint, Yammer, Office 365, Azure, and Outlook.
Today, Microsoft Dynamics has been renamed Dynamics 365 and offers services for small, medium, and large enterprises, maintaining a 26.60%* share of the global market!
*source: https://6sense.com/tech/erp/microsoft-dynamics-market-share
The Case Study of Thyssenkrupp – Dynamics 365, Field Service
On July 1, 2019, Thyssenkrupp, a company known for its custom elevators for individuals with physical disabilities, announced its collaboration with Microsoft in a press release titled: “Thyssenkrupp Transforms the Home Mobility Solutions Business with Microsoft HoloLens!”
By adopting the Dynamics 365 solution, Thyssenkrupp managed to provide a groundbreaking customer service that significantly contributed to optimizing the production process. Specifically, using HoloLens, individuals with physical disabilities could visually and interactively control the design and installation of the elevators they choose.
This Dynamics 365 Case Study highlighted Thyssenkrupp’s commitment to embracing innovative technology and providing significant value to the industry at large!
The Digital Transformation of the National Building Society
The most well-known Financial Brand in the United Kingdom chose to collaborate with Microsoft for its entry into the Digital era! After the Covid-19 period, the company identified multiple challenges in its operations. National Building Society recognized early on that reporting had become particularly difficult, and the company needed a Customer Relationship Management (CRM) system that would provide a complete view of its customers. This led them to Microsoft Dynamics 365.
After three years, the company managed to establish itself at the top of the Building Society sector in England, standing out for the unique Customer Experience it offers.
Coca-Cola Beverages Africa Modernizes its Processes with Dynamics 365!
Coca-Cola Beverages Africa (CCBA), the leading bottler of Coca-Cola in Africa, joined forces with Microsoft in the challenging project of its unification. Specifically, after the announcement of the organization’s consolidation, the CCBA giant needed Digital Systems that would enable the business to operate cohesively and efficiently.
By adopting the Finance, Customer Support, and HR modules, in combination with solutions related to Microsoft 365 and Azure, the company managed to reduce its expenses from 2.85% of net sales to just under 1.4% of net sales! Additionally, by leveraging the additional modules, they significantly improved the Customer Experience and overall work experience within the organization.
The Case Study of Porsche Cars North America with Dynamics 365
In 2023, Porsche Cars North America (PCNA) joined forces with Dynamics 365 and brought a revolution to the automotive industry! Seeking to redesign the customer service experience, PCNA chose Microsoft HoloLens 2 and the applications of Dynamics 365 Mixed Reality – Dynamics 365 Guides and Dynamics 365 Remote Assist!
What was the result of this collaboration? With the use of Dynamics 365 Guides, Porsche technicians can now view three-dimensional holograms of cars for remote training. This eliminates the need for costly and time-consuming trips to training centers. Simultaneously, in case of issues, technicians can seek guidance through HoloLens and the Teams application, connecting with experts from various locations!
PCNA states that it views these technologies as a way to enhance the Customer Experience while simultaneously elevating the Working Experience of its existing technicians and new talents within the company!
L’Oréal Revolutionizes Work with Dynamics 365 Remote Assist on HoloLens 2!
L’Oréal, one of the most famous beauty product companies, utilized Microsoft Dynamics 365 Remote Assist in conjunction with HoloLens 2 to improve the efficiency and productivity of its employees in 150 countries!
By harnessing this specific technology, L’Oréal managed to simplify complex and cost-intensive activities, allowing for remote management. Using mixed reality technology, L’Oréal achieved cost reduction in production, optimization of its operations, and a decrease in the travel required for productive tasks!
The collaboration of these two giants solidified the French company’s long-term commitment to environmental sustainability and minimal carbon footprint!
In summary…
Dynamics 365 stands as a testament to innovation and ambition in the global Business Technology sector! With its extensive suite of applications and a history of successful implementations, it plays a significant role in the Digital Transformation of organizations across various industries. As it continues to evolve and adapt to the ever-changing business environment, Dynamics 365 remains at the forefront of the Business Revolution, shaping the way organizations operate, collaborate, and deliver value to their customers.
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