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Loyalty programs

Customer Loyalty Programs: Trends & Innovations and How to Get Started! [2023 -2024]

Customer loyalty programs are an important strategy for retaining customers and strengthening their relationship with the respective brand. It is a popular strategy for both large and smaller brands and has proven to be particularly effective, as according to surveys … Read More

Interactive Content Types

Interactive Content Types: 10 ways To Engage Your Audience!

Interactive Content Types enhance your audience’s involvement and interaction with your business, as well as the relationships you build.    We’ve already discussed in a previous article the importance of Content Marketing for modern businesses, and how you can create interesting … Read More

What is Customer Relationship Management?

What is Customer Relationship Management (CRM) and why is it your best friend?

What is Customer Relationship Management (CRM) and why is it important for the organization of a modern business? Customer Related Management refers to a strategy used to effectively manage and leverage customer relationships. A CRM system can help maintain long-term … Read More

Rebranding Strategy: How to create a successful strategy!

Rebranding: How to create a successful strategy!

What is rebranding strategy? It is the complete renewal of a company’s brand identity and includes the product promotion strategy, the way of communication and the redesign of the visual identity. The key to rebranding is the gradual redesign of … Read More