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The challenges of SMEs in Greece

SMEs growth: Challenges and Success!

Small and medium enterprises were, are and will be the core of our economy, representing an important pillar of growth and employment. In recent years, however, SMEs growth has faced many challenges, such as the economic crisis in Greece, the … Read More

Interactive Content Types

Interactive Content Types: 10 ways To Engage Your Audience!

Interactive Content Types enhance your audience’s involvement and interaction with your business, as well as the relationships you build.    We’ve already discussed in a previous article the importance of Content Marketing for modern businesses, and how you can create interesting … Read More

Microsoft 365 Copilot

Let’s get to know Microsoft 365 Copilot! 

In March 2023, Microsoft announced the addition of Copilot to the broader 365 family of applications.    Leveraging the functionality of Chat GPT 4 and Microsoft Graphs, Dynamics 365 Copilot is designed to integrate seamlessly into Microsoft 365 applications, heralding a … Read More

Power up your savings: the Ultimate Guide!

6+1 Tips to Save Your Business Money in 2023 with Power Apps!

Are you searching for a way to save your business money without sacrificing quality and efficiency? Power Apps gives you the solution!    Microsoft Power Apps enable you to create customized solutions for your business without requiring prior coding experience.   So, … Read More

Software as a Service: Navigating the Cloud

Software as a Service or SaaS: All you need to know!

If you run a business, then you’ve certainly heard the term Software as a Service (or SaaS briefly) over the last few years. You’ll agree that buying and installing software for your business needs is a complicated, often time-consuming, and … Read More

Content Marketing: Conquer your audience!

Content Marketing – The Ultimate Guide!

Content Marketing Guide is a powerful Digital Marketing strategy that should not be missed by any modern business.   The communication channels in the digital world are countless, and that’s exactly what you need to take advantage of. Nowadays, the … Read More

Buzz Marketing is the art of making noise.

What is buzz marketing: exploring the positive outcomes of making noise!

Buzz Marketing has been powerfully introduced in the marketing field as a promotional strategy that generates intense interest and discussion (the so-called ‘’buzz”) around a brand among the public, thus drawing consumers’ attention to it. So how easy is it … Read More

Affiliate Marketing Guide

Affiliate Marketing Guide: What it is and How to Get Started

In recent years, the concept of Affiliate Marketing has been gaining ground in the field of Digital Marketing. If you are involved in digital marketing, you will surely have heard of this much talked about and often misunderstood practice. But … Read More