In the summer of 2023, Microsoft Power Virtual Agents appeared to the digital landscape. Recognizing the needs of Customer Support, Microsoft created a tool that, with almost no code needed, allows custom chatbots to be built quickly, affordably, and simply! … Read More
In the modern and highly competitive market, customer experience is the key to take off a business. Especially in a changing landscape where B2B customers hold significant power, B2B Customer Experience can significantly help a business stand out from the … Read More
Customer loyalty programs are an important strategy for retaining customers and strengthening their relationship with the respective brand. It is a popular strategy for both large and smaller brands and has proven to be particularly effective, as according to surveys … Read More
Interactive Content Types enhance your audience’s involvement and interaction with your business, as well as the relationships you build. We’ve already discussed in a previous article the importance of Content Marketing for modern businesses, and how you can create interesting … Read More
What is Customer Relationship Management (CRM) and why is it important for the organization of a modern business? Customer Related Management refers to a strategy used to effectively manage and leverage customer relationships. A CRM system can help maintain long-term … Read More
What is rebranding strategy? It is the complete renewal of a company’s brand identity and includes the product promotion strategy, the way of communication and the redesign of the visual identity. The key to rebranding is the gradual redesign of … Read More
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