Guerilla Marketing examples show us how an unconventional and creative marketing strategy can success to promote a product or brand. The “rebelious warfare” or “guerilla” in Spanish, takes place in unconventional and unexpected ways in the highly competitive arena of … Read More
Is AI in Digital Marketing going to be one of the strongest tools that a marketer can poccess? Especially in 2023, the surge in the use of AI Marketing (yes, we all thought of ChatGPT) has led marketers to an … Read More
Buzz Marketing has been powerfully introduced in the marketing field as a promotional strategy that generates intense interest and discussion (the so-called ‘’buzz”) around a brand among the public, thus drawing consumers’ attention to it. So how easy is it … Read More
In recent years, the concept of Affiliate Marketing has been gaining ground in the field of Digital Marketing. If you are involved in digital marketing, you will surely have heard of this much talked about and often misunderstood practice. But … Read More
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