RVU Destribution
RVU is an import and distribution company operating in the apparel, footwear, and travel products sectors in Greece. The company follows a 360° brand management approach, covering wholesale, retail network development, and marketing. At the same time, it operates a network of physical stores and mono-brand locations, while collaborating with international brands.
Nus Solutions for Object Analytics
Smart camera integration
To analyze in-store traffic, RVU uses a smart camera system that performs people counting and collects customer movement data, aiming to improve store operations and support business decision-making.
The company proceeded with the installation of next-generation Axis cameras in selected stores where coverage did not previously exist. The new cameras feature upgraded software and object analysis capabilities, which required a new integration with the company’s existing database.
NUS Solutions implemented the new integration between the cameras and the client’s database. A data collection mechanism was developed to allow the cameras to send people counting metrics, ensuring that the data is properly stored while maintaining compatibility with the existing reporting system.
Object analysis & people counting
The new generation cameras use object analysis and computer vision technologies to identify and count people inside the stores. The algorithms can distinguish humans from other objects, calculate entries and exits, and provide reliable traffic data.
The collected data is used for:
- measuring traffic per store
- peak hours analysis
- performance comparison between stores
- staffing decision support
- marketing performance evaluation
With the new integration, the Axis cameras were fully incorporated into RVU’s system, enabling continuous data collection and more accurate analysis of visitor behavior across stores.
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