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European directive NIS2

NIS2 directive: From obligation to strategic advantage for the security of organizations

The cybersecurity landscape is changing rapidly. In 2024, over 60% of organizations in the EU experienced at least one serious cyberattack — often without adequate protection measures or a response plan. This is where NIS2 comes in.  The new European … Read More

Windows 10 - Guide 2025

Windows 10 end of life – Time to update to Windows 11

Windows 10 has been Microsoft’s most widely used operating system for over a decade, serving millions of users and businesses worldwide. However, Microsoft has announced Windows 10 end of life, with the support ending on October 14, 2025. From that … Read More

Digital tools examples for modern SMEs

Smart Growth Starts Here: Digital Tools Examples for Modern SMEs

In the modern world, the transition to digital tools is not a luxury, but a necessity. SMEs are now called upon to adapt to a constantly evolving digital environment in order to remain competitive and sustainable.  Digital transformation comes to … Read More

8 online business ideas

Online business ideas: 8 examples of businesses you could start from home!

Looking for a way to build a business from the comfort of your home or simply supplement your income? Online business ideas are being born every day, especially after the outbreak of the pandemic, giving many workers the opportunity to … Read More

Guerilla marketing examples

Guerilla Marketing Examples: diving into the most unconventional marketing strategy

Guerilla Marketing examples show us how an unconventional and creative marketing strategy can success to promote a product or brand. The “rebelious warfare” or “guerilla” in Spanish, takes place in unconventional and unexpected ways in the highly competitive arena of … Read More

Cloud computing technology- How it can upgrade SMEs.

What is Cloud Computing and how to adapt it to a small-medium business?

What is Cloud Computing? The rapid pace of digital transformation and the needs for development that arose especially after the advent of the pandemic, gradually led businesses to applying a new type of computing resources.  Transferring data and services to … Read More

CRM Software

How to choose the right CRM software: 10 factors to consider!

How to choose the right CRM software for your business? When looking for the solution that fits your specific needs, it’s easy to get lost in a sea of countless options. However, in these cases there is no need to panic! … Read More

Microsoft Power Virtual Agents

Microsoft Power Virtual Agents: everything you need to know!

In the summer of 2023, Microsoft Power Virtual Agents appeared to the digital landscape. Recognizing the needs of Customer Support, Microsoft created a tool that, with almost no code needed, allows custom chatbots to be built quickly, affordably, and simply!  … Read More

8 tips for Black Friday sales

Black Friday Sales: 8 tips for better results

Black Friday sales is expected to be the biggest shopping event of the year, with many retailers looking forward to its arrival. Especially considering that in 2022 alone, Black Friday sales reached $9.12 billion, it’s no wonder that this particular … Read More

B2B customer experience

12 Effective Practices to Improve B2B Customer Experience

In the modern and highly competitive market, customer experience is the key to take off a business. Especially in a changing landscape where B2B customers hold significant power, B2B Customer Experience can significantly help a business stand out from the … Read More